India, July 3 -- The way people discover products online is changing fast, and ecommerce brands are struggling to keep up. Instead of scrolling endlessly through Google or marketplaces, consumers are using AI assistants like ChatGPT, Gemini and Perplexity for recommendations.

As a result, a simple prompt to chatbots is now deciding which products get surfaced, compared and ultimately bought. This shift has created a new kind of visibility problem for brands.

Traditional search engine optimisation (SEO) and digital ads were built for clicks and search rankings, but AI-native discovery works differently. Product metadata, reviews, descriptions, catalogue structures and even shopping journeys now need to be optimised for AI-powered interfa...