India, Oct. 28 -- For a parent preparing for a newborn, a last-minute hospital bag purchase and a carefully planned baby bedding purchase serve very different needs. The former could benefit from delivery within minutes; the latter may involve comparing products, materials and prices before placing an order.

For Jaipur-based baby essentials brand Moms Home, understanding this distinction has been central to building its quick commerce business.

The D2C brand, which sells organic cotton and bamboo-based clothing, swaddles, bedding and other essentials for children up to five years old, entered quick commerce in early 2025.

Within a year, revenue from the channel rose from about Rs.1 Cr in FY25 to Rs.10 Cr in FY26, accounting for nearly ...