India, Aug. 3 -- In the early 2010s, Rajesh Chandan, then in his 30s and years before he founded IndiaShoppe in 2013, faced a health scare that changed the course of his life. He suffered from debilitating weakness and frequent fevers.

Like anyone else, he visited a doctor, convinced that a few prescriptions would have him back on his feet in no time. Little did he know that his first doctor's visit would mark the beginning of a vicious cycle of prescriptions laden with allopathic medications and repeat consultations that offered only temporary relief.

After nearly 2 years, Chandan gave up. He was almost at the brink of depression when he decided to look the other way.

"'Why was the illness coming back?' I asked myself. I had no answer...