India, June 5 -- The Enforcement Directorate asked IPO-bound quick commerce platform Zepto to join its investigation into alleged money laundering linked to Parimatch, a Cyprus-based betting platform banned in India.

Citing sources, ET reported that the ED found that Zepto ran promotional campaigns on Parimatch, which was operating in India through mirror websites after facing a ban. Further, the agency allegedly discovered that Zepto circulated flyers with its customer orders promoting the betting platform.

As per the report, the regulator questioned Zepto on whether it was aware of Parimatch's credentials before it ran an advertising campaign for the betting platform. Notably, the information and broadcasting ministry issued an adviso...