India, Oct. 13 -- Do you remember the first smartphone you bought around 2012? Chances are, you spent more time choosing the phone than thinking about its case. Phone cases were largely an afterthought, sold by local stores and small sellers in an unorganised market dominated by inexpensive, China-sourced products and copies of established brands.

That began to change as smartphone adoption accelerated. Indians were increasingly willing to spend Rs.20,000, Rs.30,000, Rs.40,000 and even Rs.50,000 on their phones.

As these phones became more central to everyday life, consumers began looking beyond basic protection, even demanding accessories that reflected their personal style - an opportunity DailyObjects tapped into early on.

Founded b...