India, Sept. 20 -- When Vineet Chirania was scaling his train-ticket booking startup, Trainman, a decade ago, he encountered a problem that would eventually inspire his next venture. His team relied on Datadog, an application monitoring tool, to track the performance of its software systems. Then one day, the startup received an unexpectedly high bill after one of its developers started feeding additional custom metrics into Datadog.

Over at BharatPe, senior engineering executive Vijay Aggarwal was facing a similar challenge with another observability giant, New Relic.

Both Aggarwal and Chirania quickly realised the problem. As apps grow and generate more telemetry data, monitoring costs become increasingly difficult to forecast. Add co...