India, April 21 -- Shubham Gupta didn't go "Bonkers" when it all started. Rather, his poised approach helped his bespoke streetwear brand set a new trend in the market, which had turned its back to what sizzled in the West when Covid had broken out. 

A journey that began as a tiny manufacturing unit back in 2020 hopes to record a business of Rs.195 Cr with a profit of Rs.15-16 Cr in FY26. "When I started, I was working alone. Manufacturing was in-house and orders were primarily through Instagram DMs. There was no team and I didn't have any money. Our first designer was hired only a year later," recalled Gupta, who founded Bonkers Corner.

The brand operates in India's increasingly crowded affordable streetwear market, offering overs...