India, June 8 -- For decades, the industry operated one-dimensionally, with large production houses controlling access to expensive cameras and movies requiring hundreds of crores in investment, large crews and years of execution. But the rise of generative AI has begun to challenge this model.

A case in point is JioStar's AI adaptation of Mahabharat, which clocked 6.5 Mn views on the very day it debuted. Meanwhile, Studio Blo, an AI-native filmmaking lab & studio, collaborated with filmmaker Rajkumar Hirani on an AI-native branded film for Bajaj Group. The plan is to use AI for facial cloning, voice recreation and visual storytelling.

Now, as AI-native studios emerge and filmmakers embrace generative tools across the production cycle, ...