India, Sept. 29 -- A homeowner can spend anywhere between a few weeks to a couple of months deciding the right marble for the living room, the finish of the cabinetry and the lighting for a new home. All of these are just as important as the property itself for the new homeowner. But once the room is ready, there is one thing that still looks visibly out of place: the technology that powers this home.

A speaker mounted on a finished wall, a purifier occupying a corner or a conventional fan hanging beneath an elaborate false ceiling can suddenly look less like a functional necessity and more like a visual compromise.

A new crop of Indian home tech brands is betting that consumers are increasingly unwilling to make that compromise.

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