India, April 24 -- The sharp rise in gold prices impacted omnichannel jewellery brand BlueStone's store additions in the last financial year. In its Q4 earnings call, the company's management said that the rise in gold prices resulted in the company taking a cautious, demand-driven approach for store additions.

"We need conviction from a demand perspective as to how it is going to react to such a sharp increase in gold price," the company said. BlueStone also noted that it added 17 stores in Q4 FY26, which was a notable pickup. 

It is pertinent to note that as per BlueStone's RHP filed in August last year, it had projected adding 290 stores across FY26 and FY27. However, the company managed to open only 65 stores in FY26. 

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