India, Sept. 23 -- For a company that started out sending SMSes, Gupshup has spent nearly two decades learning one thing: how businesses talk to their customers.

That experience is now becoming the foundation for its next bet: conversational AI.

Gupshup is no longer positioning itself simply as a messaging infrastructure company. Its product stack is expanding from SMS and WhatsApp to voice AI, AI agents, campaign orchestration and tools that allow enterprises to connect multiple AI models with customer-engagement channels.

The shift is already showing up in the business. At the global level, CEO and cofounder Beerud Sheth said for FY26, Gupshup is roughly $350 Mn business and profitable.

But that is not the real story here given that...