India, July 10 -- Can Green SM Avoid BluSmart's Pitfalls?

BluSmart's demise last year left a big gap in the Indian electric ride-hailing space. Stepping into this lucrative vacuum is Vietnamese newcomer Green SM, which launched its all-electric taxi service in Delhi NCR last month. But can it avoid the pitfalls that sank BluSmart?

An Integrated Giant: Unlike Uber or Rapido's aggregator model, Green SM operates a controlled ecosystem. The company owns its vehicles, employs drivers directly on its payroll and controls the full service stack, from passenger authentication to driver onboarding. This means better consistency, but also more capital tied up in vehicles, staffing and daily operations.

A Bigger Play: More than just a ride-haili...