India, June 9 -- Forget quick commerce or instant househelp services - instant at-home beauty is looking like the next big thing in the Indian startup ecosystem.

While Urban Company and Yes Madam already had a tight grip on this space, new players like Snabbit and even NoBroker are looking to break through after making headway in the instant help services vertical.

Beauty services is undoubtedly a large market, but its primarily driven by unorganised and more affordable salons, competing against big brand chains such as Lakme Salon, Naturals, Jawed Habib, Looks Salon, and Enrich, BBlunt, Toni & Guy, Geetanjali among others.

The at-home beauty startups are looking to sit somewhere in the middle of these two distinct categories in terms ...