India, June 15 -- D2C food brands Storia, Two Brothers Organic Farms, PLAN B, The Health Factory and Troovy, among 15 companies, have been flagged by FSSAI over allegedly misleading branding, trade names and health-related product claims.

The notices relate to claims such as "healthy", "organic", "zero maida" and "vegan", which as per FSSAI could influence consumer choices by creating an impression that products are healthier, purer or nutritionally superior than they actually are.

"These FBOs (food business operators) are directed to strictly comply with the established labelling and display regulations to prevent consumer deception," FSSAI said in a post on X.

According to the regulator, it identified multiple products whose branding...