India, July 9 -- Flipkart's Zero-Commission Tryst

Flipkart is trying the zero-commission playbook. The ecommerce major has dropped its fees on all fashion products to lock-in sellers, improve margins and sharpen its pitch to brands. But can pricing relief alone deepen loyalty in a crowded market?

The Zero-Commission Net: The new policy now covers all fashion products, not just those priced below Rs.1,000 earlier. This means that roughly 90,000 transacting sellers, from MSMEs to D2C brands, on the ecommerce platform can now sell apparels without paying commission.

Unlocking Margins: With this move, Flipkart aims to make the category more attractive, improve assortment and help sellers reinvest in inventory and branding. Flipkart is also...