Flipkart Minutes Enters Premium Grocery Segment With Pykd
India, Aug. 8 -- Walmart-owned Flipkart's quick commerce arm Flipkart Minutes is entering the premium grocery and specialty food products segment under its private label brand, 'Pykd', sources told Inc42.
Pykd gives Minutes its own range of products within the more premium category, while it is also planning to onboard third-party premium brands to expand gourmet offerings. Pykd is set to be piloted first in Bengaluru, sources said.
Inc42 has reached out to Flipkart for comments on the development. The story will be updated based on their response.
Moneycontrol reported the development first.
Beyond products like cheese, coffee, noodles, kombucha, ramen, ghee and oils, Pykd will also sell products like namkeen and chips.
Meanwhile, F...
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