India, June 20 -- Flipkart found itself at the centre of a controversy after videos of influencers scrambling for gift hampers at its creator event, Glamp Up Fest 2026, went viral on social media.

The two-day event, held at Delhi's Bharat Mandapam on June 19-20, brought together more than 6,000 social media creators from various categories and more than 100 beauty brands at one platform. The Walmart-backed ecommerce giant had positioned the event as one of the largest creator gatherings.

However, videos circulating online showed chaos erupting during the distribution of gift hampers at the end of the event. In several clips, attendees can be seen pushing towards stacks of goodie bags, while some were involved in verbal arguments and phy...