India, Sept. 16 -- Beauty quick commerce startup Firi has raised $3 Mn (about Rs.28.8 Cr) in a seed funding round led by 360 ONE Asset, with participation from Better Capital, CRED founder Kunal Shah, and other founders and operators.

The startup currently offers deliveries in as little as nine minutes in parts of Gurugram through its first Beauty Studio. It plans to use the fresh capital to expand its assortment beyond skincare, haircare, and bodycare into makeup, fragrances, and other beauty categories.

The startup said the latest funding will support its category expansion and continued development of its AI-led product discovery and fulfilment model.

Incorporated in June 2026 following a pilot earlier this year, Firi positions itse...