India, March 23 -- Fintech startup Finfinity has raised $2.4 Mn (about Rs.22.50 Cr) in its seed funding round led by the Mankind Pharma Promoter's Family Office. The round also saw participation from Vi-John Group, Sanjay Singhvi, Bavadekar Reddy, Malani Ventures Pvt. Ltd. (Sanjay Shah Family Office), and others, including employees. 

The startup operates a digital marketplace that helps buyers discover, compare, and access credit real-time through AI-driven recommendations.

In a statement, Finfinity said it will use the capital to strengthen its technology platform, with a focus on personalisation and risk intelligence. The Mumbai-based startup also plans to direct a portion of the funds toward expanding lender partnerships, scali...