India, June 8 -- AI Takes On Filmmakers

AI is starting to change what cinema is. From AI-assisted pre-production to experiments like JioStar's AI Mahabharat clocking millions of views, the technology is ushering the film industry into an entirely new medium. So, will AI democratise storytelling?

A New Medium: For years, filmmakers treated AI as a backstage utility for storyboarding, dubbing and VFX cleanup, but rarely central to the creative process. This has now changed. Studios and creators are now using GenAI systems to build entire scenes and worlds that would once have been too expensive or technically difficult.

Startups Fill The Gap: AI startups, too, are carving out a niche in filmmaking by building AI-native studios, tools, an...