India, July 15 -- D2C grocery startup Anmasa has raised Rs.30 Cr ($3.1 Mn) in its seed funding round. The round was led by new investor Fireside Ventures and also saw participation from existing backer Blume Ventures as well as undisclosed angel investors.

The startup has raised Rs.47.5 Cr in total funding so far. This includes Rs.9.75 Cr raised in a pre-seed round last year and a Rs.7.5 Cr in bridge round in January 2026.

Anmasa plans to deploy the fresh capital to enter new cities, open new stores and manufacturing hubs while strengthening its tech infrastructure and leadership teams. A portion of the funds will also go towards product personalisation.

Notably, the startup is also building an enterprise resource planning (ERP) system...