India, May 15 -- No longer just about shopping online, India's ecommerce story is fast becoming a full-scale retail reset.

According to Inc42 Datalabs' 'D2C 3.0: The Next Big Wave in Indian Ecommerce Report 2026', India's ecommerce market, currently valued at $165 Bn, is projected to grow to $450 Bn over the next five years, expanding at a CAGR of 22%.

On the back of this digital surge, ecommerce is expected to account for nearly 22%, or more than a fifth, of India's total retail gross merchandise value (GMV) by 2031, up from 12% today.

At the core of this expansion is a structurally under-penetrated retail system. Despite India's $4 Tn+ retail market, only about 12-15% is organised, even though it contributes nearly 30% to the country...