India, June 30 -- Amazon vs Flipkart: The Logistics Duel

After ecommerce, Amazon and Flipkart are now locking horns in the logistics arena too. Following Ecom Express' acquisition in 2025, remote pincode operations shrank and traditional 3PL pricing became more expensive. This is when the two marketplaces stepped in.

The Rationale: Both ecommerce giants already own a vast logistics network, which sits underutilised outside peak festive seasons. To maximise asset utility, the two are now monetising their existing warehouses, freight trucks and last-mile delivery fleets for external clients.

The B2B Weapon: Amazon launched its Amazon Supply Chain Services in May 2026, offering warehousing and fulfilment solutions to any commercial entity...