India, Feb. 26 -- Amid the ongoing shift in content consumption patterns in India, IT minister Ashwini Vaishnaw has urged social media platforms to distribute revenue more "fairly" with content creators.

Speaking at the Digital News Publishers Conclave 2026, Vaishnaw highlighted how the internet has now become a prominent source of media consumption for users.

"Platforms must share revenue in a fair way with the people who are creating the content, whether its news personalities, conventional media, large influencer, small influencers, among others - everywhere the principle should set right," Vaishnaw added.

The minister underlined that society and civilization are built upon the intellectual property (IP) created by people, and that ...