India, June 4 -- Investment tech platform Dhan's parent Raise Financial Services has launched a new investment app, Millions, targeting Gen Z and first-time investors.

The app enables users to invest across mutual funds, stocks, SIPs and IPOs, following a goal-based investment strategy. The unicorn noted that the investment goals of younger generations differ widely from those followed by prior generations, with personal ambitions like an alternate income source, building a side hustle, or pursuing passions often driving their investments.

Hence, Raise launched Millions as a separate platform to make investing simpler and more accessible.

"The challenge for our industry is that investing experiences have often been built around product...