India, Sept. 7 -- D2C pet food startup Lickicious has raised Rs.19 Cr (about $2.1 Mn) through a mix of equity and institutional debt in a funding round led by Prath Ventures. ISV Capital, the founders of consumer appliances startup Atomberg, and several senior executives also participated in the round.

Lickicious did not disclose the split between equity and debt, its valuation, or its current revenue. It has set a target of scaling its annual revenue to Rs.100 Cr but did not specify a timeline for achieving it.

The startup plans to use the fresh capital to develop a 60,000 sq ft manufacturing and distribution facility, aimed at increasing production capacity, improving supply reliability, and strengthening its control over product qual...