India, May 27 -- Indian D2C Brands Rethink Pricing, Margins

The war in West Asia has triggered crude oil spikes, packaging shortages and squeezed margins, forcing brands to rework pricing and sourcing to stay relevant. So, can D2C brands survive this broken supply math?

Supply Chain Strained: The strain is showing up across the supply chain, especially in categories that rely heavily on imported inputs and petrochemical-linked packaging. Founders claim that the demand is still intact, but the pressure has multiplied on backend economics, where everything is becoming more expensive at once.

Packaging Costs Spiral: Factories are under pressure as higher operating costs, due to fuel hikes and disrupted supply lines, are making production ...