India, April 22 -- D2C footwear brand Chupps has roped in Indian cricketer Ajinkya Rahane as an investor and strategic advisor as part of its ongoing pre-Series B funding round.

Rahane joined Chupps' cap table through an undisclosed investment. The funding round also saw participation from the brand's existing investors.

The development comes as the startup gears up to strengthen product innovation, expand its offline footprint across key markets, and build stronger brand visibility.

Rahane, who is also an investor in startups like Proxgy, CaneBOT, MeraKisan, Oatey, and Hudle, will work closely with Chupps' founding team to shape future product innovation, including advancements in its ERGO-Charge technology and a new recovery-focused ...