India, Aug. 13 -- D2C home-cleaning startup Scrubsy has raised Rs.27 Cr ($3 Mn) in a seed round led by V3 Ventures.

Founded in 2025 by Kartik Sibal, Ishan Suri, Nitin Jain and Aditya Bhasin, Scrubsy makes foam-based cleaning products for kitchens, bathrooms, footwear and other surfaces. With the fresh funds, the Delhi NCR-based startup intends to expand into new categories, including car cleaners, laundry care and other all-purpose home-cleaning solutions.

According to the startup, its formulations are designed to cling to grime and stains and work within 30 seconds, reducing the need for heavy scrubbing.

Scrubsy sells its products via its D2C website and major marketplaces. Its portfolio includes a kitchen cleaner and degreaser, an al...