India, Oct. 10 -- D2C personal care brand Nat Habit has raised Rs.142 Cr (around $14.7 Mn) in an all-primary Series C funding round led by Trident Growth Partners to expand its distribution, product portfolio, and manufacturing capabilities.

Existing investors Bertelsmann India Investments, Mirabilis Investment Trust, and Sharrp Ventures participated in the round, while Physis Capital and Hero Family Office joined the cap table.

The startup plans to expand its offline presence from about 20,000 stores to 2 Lakh over the next three years. Alongside growing its general trade presence, Nat Habit will enter modern trade and expand its team to support the rollout.

The expansion also involves reaching a broader consumer base. Having primaril...