India, July 9 -- When BluSmart's cabs suddenly disappeared from the roads of Delhi NCR last year, the region's ride-hailing market - after years of being a duopoly and briefly seeing meaningful competition - was effectively reset to square one.

In a market dominated by Rapido and Uber, BluSmart earned a loyal customer base by combining competitive pricing with cleaner cabs, reliable service, zero cancellations, and courteous drivers.

The abrupt exit of the EV ride-hailing service left commuters with fewer alternatives, exposing them once again to surge pricing, inconsistent service, and poor ride quality that have long defined India's ride-hailing market.

On the other hand, however, BluSmart's screeching halt left a white space. Observ...