India, Sept. 14 -- Apple's new Siri AI and iOS 27 are rolling out from today, September 14, 2026. Apple first promised a rebuilt Siri in 2024, then delayed it to 2026, but it's finally here.

And while it was ex-CEO Tim Cook who announced Siri AI way back in 2024, this time around it is new CEO John Ternus who will lead the rollout of the all new Siri AI as well as the new hardware lineup, headlined by the iPhone Duo.

A lot has been written about the new iPhone Duo and the Pro models, so we won't belabour those points here. The thing that's surprised many is that Apple is not targeting the entry-level or the mass market with these launches at all.

The premium positioning of the hardware is being attributed to Ternus' own background lead...