India, Sept. 17 -- Bombay Shaving Company (BSC) founder Shantanu Deshpande said the company has revised its Switch4 advertisement in accordance with the undertaking given by the Delhi High Court (HC), while maintaining that the "facts and principles" behind the campaign remain unchanged.

"Consumers deserve choice. Locking consumers in with a handle and then limiting choice on blades is an anti-market, anti-consumer business strategy . We stand by Switch4. We stand by innovation. And above all, we stand by the consumer's right to choose," Deshpande said in a post on LinkedIn.

The comment comes a day after the Delhi HC directed the startup to remove the ad campaign at the centre of its ongoing product disparagement dispute with Gillette I...