India, May 29 -- Former Eternal CEO Deepinder Goyal said Blinkit holds a dominant position in India's quick commerce market, accounting for nearly a 50% share in the rapidly growing segment.

"We are 50% of the market. So let's say we are roughly Rs.180 Bn in terms of quarterly net order value [NOV]. Everyone else put together is also around the same," Goyal told Financial Times in an interview.

He added that Blinkit operates differently from competitors that are still focused on aggressive cash burn and discounting strategies.

"The rest of the industry is in a burn-to-earn mode, where they are spending $2 Bn for $5-6 Bn worth of NOV. We don't indulge in discounts, we don't slash our delivery fee to zero. So we are actually making money...