India, July 2 -- Nutrition and wellness-focused ecommerce startup BCT Ventures has raised Rs.42 Cr ($4.4 Mn) in a seed funding round led by 3one4 Capital. Following the fundraise, the startup has officially launched its operations.

Founded in 2025 by Kashyap Vadapalli, KV Ravi Shekhar and Anubhav Sonthalia, BCT Ventures is an AI-native venture studio that builds and scales consumer nutrition and wellness brands.

Instead of operating a single consumer brand, the startup partners with doctors, nutritionists and other health practitioners to develop products, build digital audiences and scale sales using AI-powered tools across functions.

The Mumbai-based startup will initially focus on the nutrition and wellness sector, where it sees ris...