India, Sept. 8 -- Bajaj Finance, the NBFC arm of Bajaj Finserv, has acquired a 5% stake in Delhi NCR-based AI video generation platform TrueFan AI. The company didn't disclose the investment it made to purchase the stake.

The investment is part of Bajaj Finserv's strategic applied research and innovation initiative, Finserv Intelligence. The initiative aims to develop and support high-tech, scalable solutions built in India for domestic and global markets.

Bajaj Finance has been a customer of TrueFan for a while, having deployed the startup's platform at scale to generate millions of personalised videos for customer engagement and dealer enablement initiatives.

The partnership also aligns with Bajaj Finance's broader strategy of deploy...