India, July 15 -- Anthropic Banks On INR

Anthropic is pulling all stops to boost adoption in India. The AI giant has now launched rupee-linked pricing for Claude in India to eliminate payments-related friction in its second largest global market. So, how is the AI giant trying to deepen Claude's position in the country?

The Rupee Pricing: The new structure features a Pro plan at Rs.2,000 per month, a Team plan at Rs.2,399, and an enterprise grade Max tier starting at Rs.11,999, all inclusive of GST. By introducing pricing in INR, the company is looking to smoothen the checkout journey for Indian users by eliminating the need to pay in US dollars.

With this, the AI giant aims to remove operational barriers, shore up adoption in the coun...