India, Aug. 11 -- As AI-generated content floods the internet, differentiating machine output from human work has emerged as a defining problem. While regulators are push AI companies to label AI-generated content the default, major model developers are moving towards establishing that distinction as well.

For instance, 190 AI developers, including Google, Anthropic, Meta and OpenAI, have signed the EU AI Act's Code of Practice on Transparency of AI-Generated Content.

With rising instances of deepfake, Indian authorities are also moving on a parallel track. Earlier this year, MeitY has proposed amendments to the IT Rules mandating platforms to label deepfakes and AI-generated content as synthetically generated information. This would be...