India, June 15 -- Ecommerce giant Amazon is embedding AI across its seller journey for its Indian users. At the core of this rollout is its AI-powered Seller Assistant, a 24/7 chatbot that is built into Seller Central. Seller Assistant leverages Amazon Bedrock, Amazon Nova foundation models, and Anthropic Claude to offer AI-driven guidance, surface business insights, and assist sellers with routine marketplace operations.

"Amazon has provided these AI-powered features to its 1.7 Mn sellers in India, aiming to make commerce operations more efficient and cost-effective. The rollout is phased, with India starting after Smbhav 2025. The AI models are trained on various commerce data and are part of Amazon Bedrock, leveraging advanced AI chip...