India, Sept. 2 -- Software giant Adobe has acquired Peak XV Partners-backed martech startup Rilo for an undisclosed amount.

An Adobe spokesperson confirmed the development to Inc42. However, there appears no clarity on the deal size. This is Adobe's second acquisition of an Indian startup, after it bought Rephrase.ai in 2023.

According to Adobe, the deal brings a "strong" technical team into its fold. The acquisition will also enable the software giant to build broader marketing workflows for its customers and integrate Rilo's agentic capabilities into its enterprise suite.

"Beyond excited to announce that Rilo is joining Adobe to help bring AI to Fortune 500 marketers. This month last year, I started Rilo with Georgi to expand the pow...