18.1 mn Jeevika didis to help inimplementation of Bihar's liquor prohibition
SASARAM, Nov. 4 -- After successfully running community kitchens in hospitals and other institutions across the state and helping women become self-reliant through self-help groups, the Jeevika Didis will now play a role in ensuring the effective implementation of Bihar's liquor prohibition policy.
Launched by Chief Minister Samrat Chaudhary in Patna on October 27, the month long Nasha Mukt Bihar Abhiyan, 2026, will continue up to November 26 by Jeevika Didis in collaboration with Brahma Kumaris and the Department of Excise, Prohibition and Registration, officials said.
With the objective of effectively implementing the state's liquor prohibition policy at the grassroots level and raising awareness among rural communities about the harmful effects of substance abuse, a comprehensive anti-substance abuse awareness campaign is being conducted by 18.1 million Jeevika Didis and their 10.6 lakh Self-Help Groups (SHGs) in all 38 districts, 534 blocks and gram panchayats across the state, Rohtas District Magistrate Dipak Kumar Mishra said.
Activities related to substance abuse awareness are being organised through a three-tier system consisting of SHGs, Village Organisations (VOs), and Cluster-Level Federations (CLFs). Jeevika Didis are making people collectively pledge that they will neither consume intoxicants themselves nor allow their family members to do so, and that they will play an active role in making their neighbourhoods and communities free from substance abuse.
Jeevika Didis are sharing their personal experiences and explaining how alcohol and other intoxicants adversely affect a family's financial condition....
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