Mumbai, Oct. 5 -- Listed new-age companies are changing how they deploy initial public offering (IPO) proceeds, seeking higher-yielding growth opportunities as execution delays extend planned timelines. At least four new-age firms listed since mid-2025 are considering realigning Rs.500-700 crore of proceeds from their primary issues, according to multiple industry executives Mint spoke to. "Instead of leaving IPO proceeds idle in low-yielding deposits, we are opting to revise the deployment plans through a shareholder approval," an executive from one of the companies said on condition of anonymity. "Proxy advisory firms and minority (shareholder) groups may raise questions, so the delta of pivoting towards higher-return projects needs to be clearly established." Another executive said that "plans like these need to be ratified at multiple levels, and will take at least six months before materializing." Typically, Indian companies transfer net IPO proceeds from public issue escrow accounts to issue-monitoring accounts or current accounts with scheduled commercial banks before deploying them as outlined in their offer documents. Funds held in such accounts earn 4-6% annually. Brainbees Solutions Ltd, the parent company of omnichannel retailer for baby and maternity products FirstCry, said on 31 August that it was seeking shareholder approval to change the use of Rs.280 crore of its IPO proceeds, which would entail a reduction in funds earmarked for expansion in Saudi Arabia and the opening of standalone Babyhug stores in India. Fintech firm One Mobikwik Systems Ltd said on 2 June that it plans to divert Rs.61 crore originally earmarked for the organic growth of its financial services business to its wholly owned subsidiary, MobiKwik Distribution Services Pvt. Ltd. Other than that, it also sought approval to reallocate Rs.34 crore from the payment devices business to its payment services business. Bhavish Aggarwal's electric two-wheeler maker Ola Electric Mobility Ltd on 18 March made a fresh revision in the utilization of its Rs.5,500 crore IPO proceeds, reallocating Rs.575 crore from its research and development (R&D) budget towards debt repayment and growth initiatives. This marked Ola Electric's second revision to its use of IPO proceeds, following an earlier reallocation approved by shareholders in August 2025 that reduced the R&D allocation while increasing the share earmarked for debt repayment and organic growth. "New-age firms operate in rapidly changing environments and must continuously adapt their strategies to emerging opportunities and challenges," said Raghuram K., partner, accounting and reporting consulting, Uniqus Consultech Inc. "Such strategic shifts may, in certain cases, necessitate a corresponding change in the utilization of IPO proceeds. However, this is unlikely to be a uniform trend across sectors; the impact will depend on the specific business environment and evolving priorities of individual companies," he said. External headwinds have further widened the gap between initial fundraising targets and on-the-ground operational deployment, according to a top lawyer who deals with capital market transactions. "This year, geopolitical conflicts, currency fluctuations and crude oil price volatility have disrupted pre-IPO projections across sectors," said Siddhartha Desai, a principal associate at law firm JSA, where he specializes in public and private capital market transactions. "Promoters and boards are realizing that sticking rigidly to original IPO end-use projections often does not make financial sense given the volatile market," he added....