India, July 18 -- Doomscrolling can now officially earn you a salary. As jobs change for a new generation of workers and consumers, meet the people with the most Gen Z job titles we've found. It sounds like a made-up job. But Abichandani has the business card to prove it's real. Here's how she describes her role: "I curate an experience, not an event, not a standalone night, not a gathering, but a sense of community and belonging". At Mriga, an organisation that brings people together through sports, wellness and personal development, she runs Mriga Socials, the arm that hosts jazz nights, coil pottery sessions and dance fitness raves. Each session is deliberately small, an intimate huddle that feels more real than a big gig. When Abichandani is in charge, she makes sure that everyone feels like they're part of the group right from the start. "That fear of 'I don't have any friends to go with', 'I'm not sure this is for me' or 'I feel awkward' must be alleviated," she says. Before they start, her team speaks to every attendee. "You're not left alone in a corner at any point. The seating is planned in a way that the stranger next to you complements you. There are mediators and facilitators to keep everyone included." The role starts at Rs.3.6 lakh per year, and goes up to Rs.12 lakh. So, you speak fluent brainrot? Cute. Onaiza Drabu does and gets paid for it. She studies the internet the way anthropologists study villages: Observing communities, decoding rituals and spotting small shifts. If everyone's suddenly obsessed with matcha or Nigerian breakdance, she works out what it will mean six months from now. Drabu trained at Oxford. She saw the shift towards clean, ingredient-first beauty, long before we learnt how to say Niacinamide. "When Diljit Dosanjh performed at Coachella in a black kurta and tehmat in 2023, I knew that hyper-regional pride was about to become mainstream," she says. "Fashion brands would lean into local crafts, chefs would spotlight hyper-local ingredients." Sure enough, in 2025, Masaba launched a lipstick called Thak Gayi as part of her Batua collection. Observations like these are valuable business advice. In Europe and North America, advisors get paid $85,000 and $130,000 annually. Most of Drabu's clients are overseas. In India, similar roles pay roughly Rs.10 lakh to Rs.30 lakh annually. Rajgar and her team of 10 at 3Folks Media create content for music labels. They've worked on campaigns for K-pop star Jennie, Central Cee, King, Darshan Raval and the band W.iS.H. The job description: Make paid content seem like it, like everything else, was birthed by the internet too. "When a new song drops, we first post it across 100 to 200 Instagram pages," she says. Alongside are discovery triggers: "Oh my God, Tyla just dropped a new album, you have to hear this". Next, Rajgar's team creates fan edits that piggyback on current trends. Then the attention snowballs. For Sunday by Aditya A, NAALAYAK and Ronit Vinta, her team paired the track with edits from the hit anime One Piece. The breezy tune matched perfectly with visuals of a smiling Luffy leaping across blue skies. The song hit 25,000 Reels on Instagram. For Travis Scott's FE!N, they used Navratri bloopers. It got 12 million views. "Clients used to think memes were for fun," she says. "But they're one of the fastest ways to make people discover a song." If you're good at it, you can earn around Rs.1.5 lakh a month. In 2016, brands pretended to be "one of us" online: Campaigns featured fake feuds, slogans dropped the term Slay or Bestie. In 2026, that formula gives customers the ick. "People know they won't feel a sense of belonging or compassion from a brand," says Jain. So, she builds community instead. Jain runs the 50,000-strong Facebook community for Inito, a US fertility-monitor company. It is made up of women trying to conceive. Members celebrate pregnancies, grieve setbacks and swap advice on IVF treatments and burnout. "You can ask ChatGPT for information. But you can't ask it what it felt like to go through the same thing you're going through." Engaged members are bumped up to "community champions", who welcome newcomers and answer questions without Jain having to step in. The measure of a community manager, she says, is how little you're needed. "It's rewarding because you're genuinely helping people," she says. "You've built a space for people to trade advice and encouragement they can't get anywhere else." Sure, there's compassion fatigue. Sure, some fights get ugly. That's when she steps in, turns off comments before it ruins the vibe of the group, but reaches out separately to the feuding members to calm things down. Jain previously handled a pet-care group for a pet-food company. American firms pay community managers roughly $170K a year. But for India, she expects that gap to close fast as AI eats into other marketing jobs....