LUCKNOW, April 19 -- As thick plumes of black smoke billowed over Vikas Nagar and videos of the blaze flooded social media, what began as a moment of shock for Lucknowites quickly turned into a wave of support for hundreds left homeless. In the days following the fire, much of the relief reaching affected families has been mobilised through Instagram reels, posts and online appeals. From visuals of the inferno to images of charred homes and displaced families, content shared widely across platforms has prompted individuals, influencers and local groups to step in with financial and material assistance. While authorities managed firefighting operations, much of the immediate relief on the ground has come from individuals, NGOs and community groups. "The moment those videos started circulating, people began reaching out," said Khushi Kanaujia, 21, a local volunteer of NGO "PKaum" involved in coordinating aid. "We have seen contributions coming in from across the city and from people who only saw the situation online," said Sparsh Verma, 17, another volunteer at the site. Several Instagram users and influencers have launched crowdfunding campaigns, sharing payment details and regular updates to ensure transparency. In many cases, these posts have been reshared thousands of times, amplifying their reach and accelerating support. htc...