LUCKNOW, Oct. 27 -- To facilitate the marketing of ODOP (One District One Product) and ODOC (One District One Commodity) products, it was proposed to market these products through retail stores, online stores, e-commerce websites, and quick-commerce platforms across districts. This was proposed at the 269th meeting of the Board of Directors and the Annual General Meeting (AGM) of the Uttar Pradesh Small Industries Corporation (UPSIC) in Lucknow on Monday, under the chairmanship of Rakesh Garg under the Corporation's 'Marketing Assistance Scheme.' All directors and other key officials of the Corporation were present. The Corporation intends to launch this initiative to promote ODOP/ODOC goods through these diverse retail and digital channels. This scheme will not only provide better business opportunities for MSMEs but will create a new revenue stream for Corporation. The proposed name for this initiative is "Shashakt" (Empowered).In the first phase (pilot phase), the Corporation will commence the marketing of ODOP/ODOC products through two retail stores. Warehouses will be established in Lucknow and Kanpur during the initial phase, followed by Agra and Moradabad later. The Corporation will fulfill orders-received through its own online store, e-commerce platforms (such as Amazon and Flipkart), and quick-commerce platforms (such as Blinkit and Zepto)-directly from its warehouses. HTC...