Stakeholders discuss role of AI in redesigning tourism
PRAYAGRAJ, Sept. 28 -- Tourism stakeholders deliberated on the digital tourism roadmap at a programme organised on World Tourism Day in the city on Sunday. The discussion, held on the theme "Digital Agenda and Artificial Intelligence to Redesign Tourism," focussed on using AI, digital promotion, social media and technology to improve tourist experiences and promote destinations.
Chief guest Justice Manju Rani Chauhan stressed the need to showcase Prayagraj's religious, spiritual, historical and cultural heritage more effectively to domestic and international tourists.
She said digital promotion, modern technology and social media could be extensively used to highlight the city's tourism assets and attract more visitors.
Representatives from the tourism, hotel and industrial sectors also discussed using AI and other digital tools, publicity strategies, better tourist amenities and promoting local tourism products. Participants included Vinay Tandon of the UP Chamber of Commerce, GS Darbari of Darbari Industries, Akash Gupta of Hotel Prayag Inn, Hotel Association president Harjinder Singh, Vaibhav Mani and Shrey Kesarwani.
Speakers pointed out that more than 23.71 crore domestic and foreign tourists visited Prayagraj between January and August this year, with religious and cultural events playing a major role in attracting visitors. They stressed that the next step should be to digitally showcase Prayagraj's tourist attractions at information centres across the city....
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