AGRA, Oct. 23 -- Cine actor and Mathura MP Hema Malini's dance drama 'Ganga' will open the Braj Raj Utsav in Vrindavan on Friday, setting the stage for the festival's formal inauguration on Saturday at Dhauli Pyau railway ground in Mathura. Sufi singer Ishan Mishra will perform at the inaugural event. Organised by the Uttar Pradesh Braj Teerth Vikas Parishad (UPBTVP), the festival will celebrate the region's art, craft, cuisine and culture until November 2, adding to the festive fervour in Krishna's land ahead of Diwali. Gokul Gram will be the hub of Braj culture, with 130 shops and stalls showcasing local cuisine, art, crafts and handicrafts. The venue will also house a food court, Hunar Haat, ODOP stalls, rural handicraft outlets and 20 stalls highlighting government schemes. UPBTVP CEO Laxmi Nagappan said on Thursday that the dance drama would be staged at Swami Haridas auditorium in Vrindavan on Friday. The festival will be formally inaugurated on Saturday by state cabinet minister and Chhata MLA Laxmi Narain Chaudhary. Schoolchildren will perform daily from noon to 2 pm, followed by local artists until 6 pm....