Mumbai, Aug. 11 -- The Bombay High Court on Monday sought the Centre's response to a plea by alco-bev makers challenging the Food Safety and Standards Authority of India's (FSSAI) prohibition on the sale of certain rum and whisky variants, after the regulator objected to the use of added flavouring in products labelled as standardized spirits. Senior counsel Navroz H. Seervai, representing Mohan Rocky Springwater Breweries Pvt. Ltd, maker of Old Monk Rum, told the court that the product has been sold for more than five decades and that the prohibition was causing the company losses of almost Rs.1 crore a day. "I am losing one crore a day. for fifty years it (rum) has been sold under all relevant provisions," said Seervai. Seervai argued that changing the label would amount to conceding that the product was incorrectly described for the past 50 years. He also said there had been no consumer complaints or reported illnesses linked to the products. "I can't put that label because then it means I'm conceding that what I've done is incorrect.Nobody has complained, nobody has fallen in, nobody has taken action. How can this be done?" he added. A division bench headed by acting chief justice Ravindra V. Ghuge and justice Gautam A. Ankhad directed the Centre to respond by 19 August. The court had earlier clubbed the petition filed by United Spirits with Mohan Rocky Springwater Breweries' plea. United Spirits made its submissions before the court on Friday. The matter will be heard next on 24 August, when the Bombay High Court is expected to pass an order on the pleas. Emailed queries sent to FSSAI remained unanswered until press time....