India, March 1 -- The one-upmanship in the gujiya war has kept the mithaiwalas and bakeries innovating with the Holi speciality, churning out new varieties for sweet lovers. Eateries in Lucknow have rolled out several variants of gujiyas, offering ample options for customers. Sample this: bite-sized baked gujiya, Nolen Gur variant, toffee-shaped, mango wrap, Baahubali size, and more. "See, for home and self-consumption and puja, it's the homemade gujiya that works. But for visitors and gifting to family and friends, I try to get something new. This time, bite-size gujiya is on my mind-it's easy and trendy," says Prabhu Jalan, a home decor merchant. "This time, we made Bengal's special Nolen Gur Gujiya for those who avoid white sugar and sugar-free powder. Toffee Gujiya is also getting a lot of love. We tried making Millet Gujiya but are yet to achieve the best result, so we will work more on it," says Matrika Gupta of Ram Asrey Sweets. Tanushree Gupta of Danbro by Mr Brown tells us, "Last year, we introduced thumb-size Bite Baked Gujiya. This time, our full focus is on meeting its demand, as it's a time-consuming process." From no sugar added to sugar-free, new options are coming up. "We have baked and chocolate variants, which we call guilt-free gujiya as we don't have any added sugar element to it. We also made Nolen Gur Tres Leches and Nolen Gur Sandesh," tells Arti of Buttercup Bungalow Bakery. Last year, Chhappan Bhog set a record by preparing the largest gujiya. "Our record was of a 6 kg gujiya with a 25-inch length. It was certified by the India Book of Records as the largest gujiya. We are attempting to make a bigger one but would like to reveal it after we achieve it, as it's really a task," says owner Ravindra Gupta....