'Meri Kashi Creators' Pathshala empowers youth to share stories of Varanasi
Varanasi, Sept. 4 -- The Union ministry of tourism, in collaboration with Uttar Pradesh tourism and the Varanasi district administration, organised a social media creators' event named 'Meri Kashi Creators' Pathshala' on Wednesday at the auditorium of the Commissioner's Office Complex in Varanasi. The Creators' Pathshala aimed to train around 275 local influencers and youth in the art of storytelling, using 170 unique stories from Kashi and Sarnath. The goal is to equip them with the skills to use social media tools effectively and spread awareness of these rich cultural narratives.
Divisional commissioner Rajalingam shared that following the training, a dedicated Meri Kashi course module will be launched for influencers and youth. Participants will be encouraged to create compelling reels based on Kashi's stories and upload them using #merikashi. After completing the module and sharing their content, an expert panel will evaluate the submissions. Outstanding creators will be awarded the title of 'Meri Kashi Ambassador'. "These ambassadors will not only continue creating engaging content about Kashi but will also be supported on both national and global platforms," said DC.
District magistrate Satyendra Kumar emphasised the programme's significance, calling it highly relevant for the region. He highlighted the opportunity it presents for participants to become certified tourist guides through the Meri Kashi Ambassador Programme. Upon successful completion and evaluation of the course module, participants may serve as official guides while pursuing studies or employment....
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